Performance media for growth-stage brands, built to convert.

The work

How I can help you.

Start with an audit. Let the results lead the conversation from there.

Entry point

Performance Audit

A structured review of your paid media program. What's working, what isn't, and what a realistic improvement looks like in dollars. The starting point for most engagements.

Ongoing

Paid Program Management

Hands-on management of your paid channels. Weekly check-ins, continuous optimization, creative testing, and vendor management. Built around your business goals, not a retainer checklist.

Strategic

Growth Strategy and Advisory

Senior-level thinking for brands that need more than execution. Channel mix, go-to-market planning, sales forecasting, fractional leadership, and AI infrastructure setup for marketing teams ready to build smarter.

Measurement

Analytics and Attribution

Making sense of what is actually driving your results. MMM, MTA, incrementality testing, and custom reporting built for brands spending real money who need real answers.

Who I work with

The right fit matters.

I work best with a specific kind of brand. If you see yourself below, we should talk.

• Growth-stage DTC brands that have proven product-market fit and need to scale paid acquisition without wasting six months figuring it out
• Small to mid-size brands with internal marketing teams that need a senior performance operator without a full-time hire
• Founders and investors who need an honest strategic audit before committing serious budget to paid channels
• Marketing teams that have been burned by agencies with no accountability and need someone with skin in the game

Not a fit: brand strategy, PR, or influencer

About

Operator mentality. Outcome focus. No middlemen.

Jack is a paid media consultant with 15 years running performance marketing for DTC and growth-stage brands. He has led growth in-house at Public Rec, AgelessRx, ParkWhiz, and Best Parking, and driven enterprise programs for Ally Bank, Western Union, Harley-Davidson, and Duluth Trading.

He has managed over $150 million in managed spend across his career. The track record backs it up.

The work follows a consistent pattern. Build the foundation, measure what's actually working, and scale what earns it.

Today Jack works directly with a small number of DTC and growth-stage brands. No agency overhead, no hand-offs, no account management theater.

Contact

Ready to start a conversation?

Let's have a direct conversation about your program and how I can help.